ເປົ້າໝາຍແຄມເປນ

Your advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. In your TikTok Ads Manager account you can select from these three categories of objectives: Awareness, Consideration, and Conversion.

Awareness

Use the Awareness objectives when you want to grow awareness about your product and reach people who are most likely to view your ad and remember it.

• Reach: Show your ads with the maximum number of impressions in your targeted audience at the most efficient price.

Consideration

An objective that gets people to think about your business and seek more information.

• Traffic: Drive people to any URL, such as your website's landing page, a blog post, an app, etc.
• Video Views: Maximize the plays of your video ads from audiences most likely to engage with them.

Community Interaction

• Business Goal: Get more people to engage with your TikTok account by driving followers or increasing traffic to your profile page.

Conversion

Use the Conversion objectives when you want to encourage people to perform an action, such as buying your product or installing your app.

• Product Sales: Sell products from your TikTok Shop, website, and app.
• Website Conversions: Encourage people to take specific actions on your website.
• Lead Generation: Collect leads for your business with a fast-loading, customizable instant form.
• App Promotion: Encourage new people to use your app. Re-engage existing users to take action in your app.