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As part of the TikTok ads review process, we take the following into consideration:

• Eligibility of the promoted product or services
• Ad creative which includes: caption or text, images or visual content, audio content, and any other content published to target audience
• Targeted region and age group
• Consistency between an ad creative and the landing page
• Functionality and eligibility of landing page

While some TikTok ads might take longer than usual for the review process to complete, most are reviewed within 24 hours. Once your ad has been approved and published, you will receive a notification. If the ad is rejected and there are changes that can be made to help publish your ad, you will be notified through Ad Group on the TikTok Ads Manager platform.