7.5.2 ເປົ້າໝາຍ ແລະ ໂຄງສ້າງແຄມເປນ
ໂຄງສ້າງ TikTok Ads
Ads run on TikTok Ads Manager are structured into 3 parts: Campaigns, Ad Groups, and Ads. Understanding how your campaigns are structured will help you better set up target audiences, allocate your budget and design creative.
About the Campaign Level
The first step to running ads on TikTok Ads Manager is to create a Campaign. Determine your campaign objectives (or goals), which are the final results you want your ads to achieve:
- Select the campaign objective
- Set the budget for the campaign
- Start creating an ad group
You can choose from various objectives like getting more people to install your app (App Install) or driving more people to your site (Traffic). At the campaign level, you will also set your campaign budget, either daily, lifetime, or no limit.
Within each campaign, you will have multiple ad groups, which will enable you to optimize your ads and measure performance.
About the Ad Group Level
You can set specific ad placements, audiences, target audiences, campaign budgets, schedule, optimization goals, and bids for each ad group:
- Choose placements
- Set your target audience
- Set up a campaign budget and schedule
- Set optimization goals and bidding method
- Start creating ads
The ad group level is where a lot of the action takes place and is critical for determining how your ads will run.
About the Ad Level
Ads are the content that you ultimately present to the target audience:
- Name Your Ads
- Select Ad Format
- Enter Ad Details
- Upload your media/creative
- Set your display name and profile image
- Add text, including copy and call-to-action buttons
- Add Tracking
ເປົ້າໝາຍແຄມເປນ
Your advertising objectives are goals that you want to set and meet so you can help grow your business and engage your audience. In your TikTok Ads Manager account you can select from these three categories of objectives: Awareness, Consideration, and Conversion.
Awareness
Use the Awareness objectives when you want to grow awareness about your product and reach people who are most likely to view your ad and remember it.
- Reach: Show your ads with the maximum number of impressions in your targeted audience at the most efficient price.
Consideration
An objective that gets people to think about your business and seek more information.
- Traffic: Drive people to any URL, such as your website's landing page, a blog post, an app, etc.
- Video Views: Maximize the plays of your video ads from audiences most likely to engage with them.
Community Interaction
- Business Goal: Get more people to engage with your TikTok account by driving followers or increasing traffic to your profile page.
Conversion
Use the Conversion objectives when you want to encourage people to perform an action, such as buying your product or installing your app.
- Product Sales: Sell products from your TikTok Shop, website, and app.
- Website Conversions: Encourage people to take specific actions on your website.
- Lead Generation: Collect leads for your business with a fast-loading, customizable instant form.
- App Promotion: Encourage new people to use your app. Re-engage existing users to take action in your app.