Best practice ປັບແຕ່ງງົບແຄມເປນ
Campaign budget
- Set your actual target campaign budget.
- Make sure your ad group budget covers at least 50× target CPA when running App Install.
- Ensure your ad group budget covers at least 20× target CPA while running either AEO or Conversions.
Number of ad groups
- Ensure at least 3–5 unique and active ad groups per campaign, and 2–3 unique creatives per group.
NOTE: CBO does not function when there is only 1 active ad group in the campaign.
Optimizations
- Wait for at least one day and 50 conversions before making new adjustments.
- When adjusting your budget, try to control each adjustment within 30% of the current daily budget.
NOTE: TikTok Ads Manager requires all ad groups within a CBO campaign to apply the same optimization goal.