7.6 Setup an Ad group
Learn about setting up and best practices for TikTok Ad group.
ເປົ້າໝາຍ
When setting up a TikTok ad group, targeting is a crucial step. There are 4 TikTok Ad targeting options:
- Demographics (location, languages, age, gender, household income)
- Audience (include and exclude)
- Interests and behaviors
- Device (operating system, OS versions, device model, connection type, carriers, device price)
ກຸ່ມເປົ້າໝາຍ
The audience are the users on TikTok who may see your ad. There are 2 approaches:
- Narrow ເປົ້າໝາຍ: The system will find the best customers according to your specific targeting settings, then show your ads to them.
- Broad ເປົ້າໝາຍ: Leave the targeting options blank and the intelligent algorithm will help you find potential customers.
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