7.4.2 Creative Center
TikTok Creative Center ແມ່ນຫຍັງ?
The TikTok Creative Center is a free resource library for anyone looking to get their feet wet in digital advertising. Members can range from digital marketers, and small businesses to social media influencers and upcoming content creators.
Using this platform, users can discover the latest trends for hashtags, songs, and creators. You can also download video soundtracks, browse creative templates and utilize their ads dashboard to view competitor ads. It's a highly resourceful tool to strategically build a TikTok brand.
ວິທີໃຊ້ຟີເຈີ TikTok Creative Center
Inspiration
It is a library of top-performing ads which showcases TikTok's best content. These can then be studied and applied for your own strategies, ensuring you're never creating an ad entirely from scratch.
- Top Ads Dashboard: Filter through the best TikTok ads relevant in your industry by country, industry, campaign objective, likes, duration and date published. Alternatively, type in your competitor's brand to see all running ads, along with other metrics such as views, likes and comments.
- Top Ads Spotlight: Find inspiration from standout Top Ads, handpicked by TikTok creative experts each month.
- Keyword insights: Find script keywords that encourage users to click i.e. play now, free shipping, download now etc.
- Creative insights: Find specifically how top-performing ads increase engagement i.e. a puzzle, earn rewards call to action, or interesting fact hook.
- Top products: Discover winning products in your region and category.
Trend Discovery
The Trend Discovery section analyzes all relevant trends and figures on every aspect of the platform — hashtags, songs, creators, TikTok Videos, Trend Perspectives and more. By keeping up to date on current trends, your ad campaigns will always be in sync with what the audience wants.
Creative Tools
- Video editor: Upload source clips and adjust speed, add text, effects and transition clips.
- Video Templates: Select a TikTok template and add relevant photos, text, CTAs and music.
- Interactive Add-on: Invite users to engage with the ad through novel interactions.
- Script Generator: Enter necessary information and the AI will generate a suitable script.
- Commercial Music Library: Explore commercial music by various criteria.
ຫາທຣຣດວິດີໂອໃນ TikTok Creative Center
- Go to Top Ads Dashboard — hover over Inspiration and select Top Ads Dashboard.
- Filter trending results by location, industry, objective and so on. Alternatively, type a competitor for reference.
- Analyze industry video ads — click see analytics of the top performing ads and see which video frame has the most clicks.
- Save ads to collections for future reference.
